Acquiring customers in the automotive industry through an online ordering system

Published: 2021-05-13 09:03:50


Nowadays, not only because of the coronavirus pandemic, but also because of the Internet and technological development, more and more services are being offered online. This applies to many industries, including the broader automotive industry. Customers get tired of calling or waiting in lines. Each of us works, has passions, family life, and above all, we live in a world in which we constantly lack time. Therefore, it is more convenient and better to make an appointment for service online at any time, on a specific day and time.

In what areas of the automotive industry will an online ordering system be useful?

Workshops dealing with auto-detailing - the customer has a choice of specific, measurable time packages of services such as polishing and waxing the paint, applying a ceramic layer, windshield repair, washing the upholstery or performing SPOT painting and others. You can easily make an appointment for these services online by choosing a specific option or package. More and more workshops offer also Door to Door service, that is they pick up the car from home, perform the service and deliver it to the house or work.

Vulcanizers - during the season of changing tires from summer to winter and vice versa, workshops extend their working hours and have their hands full. You can call and make an appointment, but with a lot of work and time pressure, an employee can make a mistake - for example, write down the time incorrectly. In turn, waiting in line an hour or more for your turn is not a good option. Wouldn't it be better to select a free slot on the calendar and make an appointment for a specific time?

Diagnostic Stations - The annual technical examination of cars takes about an hour. So it is a fixed service, of a fixed duration, for which a fixed fee is charged. It would be convenient for both the Diagnostic Station and the customers to be able to schedule the inspection online. Imagine that you are at work, you remembered the final inspection but you can not call. In a minute on the online website you make an appointment for any time and after work you go to arrange the inspection. Sounds good right?

Driving schools - people taking a driving course or wanting to buy a few hours of driving before their test or to brush up on their skills would also find it more convenient to make an appointment online. Or did you happen to call the instructor, who did not answer, was in the car with a student and listened with one ear or could not be heard? I think many people have encountered this, and the online ordering system is a solution to this problem for both parties.

Pluses of having a customized online ordering system for an automotive company

  • The online ordering system is a full-fledged, responsive website where you can put information about your business, opening hours, services. So the company has its own website with the ability to sell services online at a very favorable monthly price with no commission on sales.
  • The admin panel gives you the ability to edit and make changes to the site in real time. This will ensure that the website will always have only up-to-date information.
  • The admin panel gives you the ability to edit and make changes to the site in real time. Thanks to this website will always have only current information.
  • Build a base of regular customers to whom we can direct SMS and MAIL marketing content from the system, also with possible discounts. Such a system gives the opportunity to conduct marketing activities to encourage repeat use of services.
  • A company with an individual online ordering system will be much more competitive in the market, which can lead to an increase in the number of customers. An online site also allows you to strengthen your brand in the local market.
  • An online ordering system allows for cashless payments and hourly service appointments so that during a coronavirus pandemic, the company limits the number of people in one place at any given time.
  • Huge time savings and therefore money savings as well.

Pluses of using online ordering system for automotive customers

  • The ability to order a service in a few minutes at any time, place and time. The customer has the opportunity to get acquainted with the range of services at ease. The online system gives the customer the opportunity to order the service for a specific, free hour.
  • The website for the customer is easy to use and above all intuitive - no one will have a problem with its operation.
  • Saving time - no need to call, wait on the line or stand in queues. And as the saying goes: time is money. An additional advantage is the lack of errors or ambiguities in the performance of services - in the system everything is black and white.
  • A possibility of choosing a convenient payment option, also online.

Offer Orderengine online ordering system

4B Systems sp. z o.o. offers implementation of the Orderengine online ordering system for a fixed monthly fee with no hidden costs or commissions on services sold.

The great advantage of the Orderengine system is its constant development. The system is evolving month by month so that their customers will receive free updates once in a while. New functionalities will allow the company to further develop and strengthen its position in the local market.

4B Systems sp. z o.o. creates online ordering systems for gastronomy, fitness, dance schools, cosmetics, automotive and other industries. Do you want to enter a new level of service sales? Send your application and ask for offer at (

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